台灣不乏友善土地的小農好食，以及有購買意願的消費者，但過去因缺乏宣傳、購買平台，小農與消費者像在兩顆星球上，互望美麗而遙遠。

有鑑於此，臺北市婦女館於 2015 年成立「奔馳吧！萬華的菜籃車」社團，召集台北消費者，進行農產品團購，並持續關注農村性別議題，透過訪問、文章撰寫、女農來館分享...等形式，讓民眾在買好食之餘也看見遠方農村女性的故事。

奔馳了五年，橙良創意於 2021 負責規劃製作菜籃車社團之五週年成果展，梳理多年累積的成果、數據與溫暖故事；並將品牌介紹、團購流程、女性議題等資訊聚焦轉化，以文字與圖像化形式呈現，讓小農、消費者，無論舊雨新知，都能輕易了解社團理念與營運模式，一同參與熱愛土地、關注農村女性議題的善循環。

In Taiwan, there are many small-scale farmers producing quality food and consumers willing to purchase their products. However, due to a lack of promotion and purchasing platforms in the past, small-scale farmers and consumers seemed to exist on two different planets, admiring each other from a distance.

Recognizing this gap, the Taipei Women's Center established the "Run, Wanhua! Veggie Truck" community in 2015, gathering consumers in Taipei for group purchases of agricultural products. The initiative also consistently focused on rural gender issues. Through activities such as interviews, article writing, and hosting female farmers to share their experiences, the center aimed to let people not only buy good food but also learn about the stories of women in distant rural areas.

After five years of operation, Orange Good Creative was responsible for planning and producing the fifth-anniversary exhibition of the Veggie Truck community in 2021. The exhibition summarized the accumulated achievements, data, and heartwarming stories over the years. Information on brand introduction, group purchasing processes, and gender issues was concentrated and transformed into text and visual formats. This presentation allows both small-scale farmers and consumers, whether they are familiar with the community or newcomers, to easily understand the community's philosophy and operational model. It encourages everyone to participate in the positive cycle of loving the land and caring about rural women's issues.

Client 客戶｜臺北市婦女館 Taipei Women's Center

Curator 策展人｜陳薇涵 Wei Han Chen

Design Admin. 設計行政｜梁凱翔 Liang Kai Hsiang

Layout Design 版面設計｜梁凱翔 Liang Kai Hsiang

Illustrator 插畫家｜小惑星W.25 Woowa Chen